Given that Etnies has been sponsoring riders for a long time, I can see this happening. Also, the recent absence of Freemont, Lotek's upscale clothing line, there is a void that can be filled.

It's nice to see clothing lines that focus on material, quality, and manufacturing in BMX/Skate culture, as apposed to companies who take plain t-shirts, slap a boring logo on the front and call it a day.